Known throughout the world with its trademark "Bow-Tie" logo Chevrolet products are known as icons of the great American automotive manufacturing industry and indeed "car culture". True 1955 - 56 Chevrolet cars are forever linked to the "Chevy" division of General Motors. Yet today in 2013 / 2014 its trucks that pay the bills and make the profits for further and ongoing automobile "product development". To its world this is not only a truck-maker but still a producer of innovative cars & SUVs as well. Yet going down the road in a real "Chevie" is like nothing else and certainly not like the pieces of plastic some of us driver today. With all their chrome and weight these were "real cars" - all long before "global warming " and "climate change " and Obama EPA standards and demands. Yet what is the history of this iconic industrial and styling enterprise ?
The first Chevrolet cars had no names and were only recognized by model numbers. Following World War II, it was determined that it would be in the company's best interest to begin giving Chevy's real names. Chevrolet originally developed an extensive variety of models: mini vans, two-door coupes, station wagons, four-door sedans, sports cars, Sport Utility Vehicles or SUVs, and crossovers. However, in recent years, some models like the mini vans and station wagons were dropped to make way for more popular types. Re-markedly in 2012 / 2013 its small Sports Utility Vehicles nicknamed Crossovers that seem to be an even bigger fad than the previous hold over pickup trucks. The expression "different strokes for different folks" never seems to have held more when it comes to vehicle choice. Yet in the end , although image and status does play a role , for most car , truck & S.U.V. buyers its primarily about affording reliable transportation. Whether its to get to work on time or family errands for most people owning and running a vehicle is all about utilitarian value.
The first Chevy models were equipped with four-cylinder engines. The cars then grew notably in power and size, moving up to the six-cylinder engine. Finally, around the 1950s, the move to V8 engines was made. Early Chevrolet models were characteristically big and not the most fuel-efficient cars around. However, as the years progressed, the cost of fuel began to rise and funds became tighter. The company realized that they needed to offer new models that were more fuel-efficient, instead of their usual gas-guzzling models. Chevrolet began to slim down and presented smaller, more fuel-efficient cars. This business strategy turned out brilliantly and attracted a lot more clients.
Currently, Chevrolet has begun to turn its attention more on crossover vehicles. The company aims to offer crossover vehicles as replacements of the mini-van as the modern family car. Crossover vehicles represent more closely the general public's aspirations and values by being more fuel-efficient, pioneering and novel. The Chevrolet Traverse is a great illustration of these popular models.
For many decades, Chevy has worked hard and has established itself as a trustworthy brand, winning the hearts of many Americans. They tackled their share of tough times as they had to face competition against some foreign brands as well as a rise in prices of materials, but they were able to remain on top and promote their brand successfully. Some of the most beloved and popular Chevrolet models, like the Camaro and the Corvette, have remained in production for several years.
The first Chevrolet cars had no names and were only recognized by model numbers. Following World War II, it was determined that it would be in the company's best interest to begin giving Chevy's real names. Chevrolet originally developed an extensive variety of models: mini vans, two-door coupes, station wagons, four-door sedans, sports cars, Sport Utility Vehicles or SUVs, and crossovers. However, in recent years, some models like the mini vans and station wagons were dropped to make way for more popular types. Re-markedly in 2012 / 2013 its small Sports Utility Vehicles nicknamed Crossovers that seem to be an even bigger fad than the previous hold over pickup trucks. The expression "different strokes for different folks" never seems to have held more when it comes to vehicle choice. Yet in the end , although image and status does play a role , for most car , truck & S.U.V. buyers its primarily about affording reliable transportation. Whether its to get to work on time or family errands for most people owning and running a vehicle is all about utilitarian value.
The first Chevy models were equipped with four-cylinder engines. The cars then grew notably in power and size, moving up to the six-cylinder engine. Finally, around the 1950s, the move to V8 engines was made. Early Chevrolet models were characteristically big and not the most fuel-efficient cars around. However, as the years progressed, the cost of fuel began to rise and funds became tighter. The company realized that they needed to offer new models that were more fuel-efficient, instead of their usual gas-guzzling models. Chevrolet began to slim down and presented smaller, more fuel-efficient cars. This business strategy turned out brilliantly and attracted a lot more clients.
Currently, Chevrolet has begun to turn its attention more on crossover vehicles. The company aims to offer crossover vehicles as replacements of the mini-van as the modern family car. Crossover vehicles represent more closely the general public's aspirations and values by being more fuel-efficient, pioneering and novel. The Chevrolet Traverse is a great illustration of these popular models.
For many decades, Chevy has worked hard and has established itself as a trustworthy brand, winning the hearts of many Americans. They tackled their share of tough times as they had to face competition against some foreign brands as well as a rise in prices of materials, but they were able to remain on top and promote their brand successfully. Some of the most beloved and popular Chevrolet models, like the Camaro and the Corvette, have remained in production for several years.
About the Author:
In an interview with Durant's widow, Catherine recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet - or at least the corporate fable goes."
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